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The vision behind Stellavision

My name is Paul Stella, and I am the creative services director at 13WHAM ABC, CW Rochester, and WUHF FOX Rochester – a group of television stations incorporated under one roof in Rochester, N.Y. My job is to supervise the stations’ promotion, marketing and commercial production initiatives. Additionally I own a small writing enterprise known as Stellavision, of course, where I specialize in producing videos and other live-to-audience presentations.

Most of my personal and professional achievements occurred in Rochester, with the exception of a brief stint as director of communications and alumni relations for the Leeds School of Business at the University of Colorado Boulder. Prior to moving toward the mountains, I served as director of University News at Rochester Institute of Technology. During my 12 years on the RIT campus, I proudly added the title of alumnus to my credentials by earning an MBA in 2003.

“So why ‘Stellavision?'” you may ask.  Well, the expression dates back to the start of my professional life while I was still attending college and working in a TV newsroom. It was the veteran news anchors at that station who, out of fondness for my youthful energy, first coined the term ‘Stellavision.’ Couldn’t think of any better name for my personal blog.

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