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Introducing the future to my past November 10, 2009

Posted by paulstella in Uncategorized.
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13WHAM-web

Members of RIT's PRSSA chapter join me on the 13WHAM news set.

I generally reflect fondly upon my days “growing up” in the TV news business. It was an exciting time in my life. But now, as a grownup, I appreciate that those days are behind me. I’m not sure I could manage the stress anymore.

As a news producer, I used to feel like I was doing God’s work—providing the public with vital information of what was happening in their community. Now that I’m merely a viewer, I realize just how little people (myself included) actually pay attention. Heck, I’ll bet even God only tunes in for the weather forecast.

Regardless, it was fun last week to return to the studios of 13WHAM-TV, my employer from 1988 through 1997. Accompanying me were 5 RIT students who belong to the university’s chapter of the Public Relations Student Society of America—an opportunity for the future of the PR profession to gain insights into the profession of my past.

I arranged the tour so students could see how PR organizations and the media rely on each other. You can sample some of my observations on that included in my recent post to The Tiger Beat Blog. But while you’re doing that, I need to check and see if it’s supposed to warm up tomorrow.

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