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“Model” behavior in the wake of tragedy October 10, 2009

Posted by paulstella in Uncategorized.
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This past Thursday, a number of my RIT University News colleagues and I had the opportunity to attend the Public Relations Society of America (PRSA) Northeast District Conference, held here in Rochester. The conference featured a variety of presenters charged with enlightening attendees on some aspect of our vocation.

A total of 50 people died in the crash outside Buffalo on Feb. 12. Photo by Harry Skull Jr., Buffalo News photojournalist.

A total of 50 people died in the crash outside Buffalo on Feb. 12. Photo by Harry Skull Jr., The Buffalo News.

Easily the most compelling discussion came from a panel of six communicators, all who played a major role in telling the story of Flight #3407, the commuter airliner that crashed in suburban Buffalo last February. In addition to three Buffalo-area journalists, there were PR practitioners representing the Erie County Executive, the American Red Cross and the New York State Police.

I took the opportunity to reflect on that session during a post to The Tiger Beat Blog, the official weblog of University News. I invite you to check it out by just clicking on this link.

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